share

BLOG

EduTV Ep.1 Measure Your Marketing Success

Video Transcript

George

Alice today I wanted to ask you one question in particular and it’s a question we get from a lot of the education clients. A lot of clients we worked with but particularly the education providers, and that’s around how do they measure the success of their campaigns and the effectiveness of the channels that they are using to know what’s working.

Alice

Yeah! So the first piece of advice I could give any organisation, is you need to make sure you’re capturing your lead source. So for higher education, that might be an open day or school visit as a digital campaign such as Facebook.

George

Why is it that it’s particularly challenging for education providers to kinda measure success on campaigns.

Alice

Yeah! So it’s the nature of the organisation. There are so many moving parts, these different faculties, departments, they all operating on different platforms and they all have their own reporting frameworks as well.

George

Yeah, right. So then how do education providers kinda overcome this challenge?

Alice

It’s just going bit to that single source of truth and implementing a platform like a CRM that’s gonna capture all of the data from all of your different platforms such as your marketing automation, your student management system, and you know, some of your financial systems

George

And be able to kinda produce a single report that basically captures all that information in a succinct way, so that they kinda feed that back to the stakeholders whether they’re internal or external providers like us who are helping with enrollments so they kinda know where to allocate resources and scale stuff up or scale stuff down based on that kind of the impact..

Alice

Yeah! You start saying the gaps as well so where your fall overs are.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Why Should You Choose UGC Over Stock-Standard Content?

In the fast-paced world of digital marketing, authenticity is the currency of trust, and engagement is the ultimate goal. Amidst the noise of branded...

The Role of Pre-Production Planning in UGC Shoot Days

In the fast-paced world of digital marketing, user-generated content (UGC) has become a powerful tool for brands to connect with their audiences...

Why You Should Use Psychographics in Your Property Marketing

In the realm of real estate marketing, one size does not fit all. For property clients like real estate developers who sell housing estates,...

The Power of Persuasion: How To Boost Digital Marketing with Copywriting

Digital marketing is always evolving, and, the art of persuasion is the secret sauce that can turn a casual click into a committed customer (what...

Understanding the Latest Google & Yahoo Email Deliverability Updates

What you need to know Heads up, marketers! Google and Yahoo have just shaken things up in the email world, and your delivery rates might start to...

Mastering Multi-Channel Marketing Campaigns

Mastering Marketing Automation Multi-Channel Mediums As shocking as this sounds, the average attention span of a user in the digital landscape is...

The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

4 Easy Ways To Build Your Instagram Sales Funnel

Let’s face it, mastering the craft of Instagram advertising can feel a little bewildering. With so many voices on this platform, it can be tricky...

newsletter

Fortnightly digital marketing tips and insights