Marketing Automation Back
How to Optimise your Lead Scoring Model
Do you know how to determine if a lead is ready to buy? Lead scoring can offer incredible insights into what your prospects are doing and how that...
4 Mistakes of Marketing Automation Team
Whether you’re just about to start your marketing automation journey, or you’re one week, five months or three years in, there are a range of...
How to Implement Marketing Automation in the Workplace
Needless to say, marketing automation is a remarkably powerful tool for aligning your marketing efforts. On top of that, it enables the extremely...
Nurture Campaigns: 5 Steps to Marketo Ad Bridge
A lead nurturing campaign is the process of creating long-lasting relations with potential customers. Even if they are not directly interested in...
7 Email Marketing Myths & the Truth Behind Them
Email marketing has the unique ability to combine social media and content marketing together while still offering plenty of opportunities for lead...
4 Simple Ways to Build your Database
Email has certainly come a long way since its inception in 1978. Now most marketers can’t imagine living without it. Out of all the tools digital...
4 Email Marketing Metrics you need to Track
Your email marketing strategy is the foundation of your digital marketing campaign. No other type of marketing allows you to target so many consumers...
How to Nurture Leads Without Spamming Them
Lead nurturing is the process through which marketers provide leads in the sales funnel with more information about products and services. The idea...
Marketing Automation for Education: Enrolling Students through Nurture
A new enrolment period is on the horizon. Over the next few months, you’ll see your website visitor count go up and more people will be liking your...
How Often Should you Send Prospects Emails?
You’ve done it. You’ve finally cultivated a strong emailing list. After months of strong content and social media marketing and lead generation,...
3 Best CRM and Marketing Automation Software Combinations
Customer relationship management (CRM) software and marketing automation software are two entirely different things. Too often though, these terms...
5 Ways to Reinvigorate your Database
Email is one of the best ways to reach people of any digital medium out there, but if the people on your subscriber list aren’t opening your emails...