Social Media Marketing

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3 Ways Gen Z Is Causing Higher Ed Organisations to Change Strategy

Generation Z is the post-Millennial generation, born from the mid-1990s to the mid 2000s. More than simply ‘savvy’, these budding adults have...

5 months ago

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Digital Conversion: User-Generated Content in Higher Education

Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...

7 months ago

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Case Study: Rethink Your Instagram Stories Ads with UGC

At Social Garden, user-generated content (UGC) campaigns are becoming more integral to our clients’ success.Earlier this year, we partnered...

7 months ago

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Case Study: Snapchat Advertising – The Gordon

As a customer acquisition firm specialising in Australian higher education, our demonstrated track record of utilising data-driven, omni-channel...

9 months ago

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It’s Time to Consider Other Student Recruitment Channels

If you’re depending on traditional media to drive your marketing efforts, you need to reassess your strategy. Preferably this week.Likewise,...

10 months ago

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How to Connect Online & Offline Experiences

Bridge the gap between online and offline with phone sales conversion. In this video, we cover the value of human touch in digital and how you can...

12 months ago

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7 Ways to Increase Open Rates in Your Student Recruitment

Higher education email marketing is a tough gig, no doubt. Many marketers will tell you email is fast becoming the wrong channel to engage...

1 year ago

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User Generated Content Strategies That Actually Work

If you’re not taking user generated content seriously, you need to. Now.How many times have you heard ‘content is king’? There’s a reason...

1 year ago

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We Are the First Snapchat Bronze Certified Partner in Australia

What really packs a punch is being first, and knowing what to do once you’re there.At Social Garden, we’ve been given a great opportunity....

1 year ago

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Ep.17 Creating Content for LinkedIn’s Algorithm

Video Transcript Jake The changes to the consumption on LinkedIn is the biggest piece. Previously, people were only reading one or two articles on...

2 years ago

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Ep.16 Cut Through the Noise on LinkedIn

Video Transcript George Today, we thought we’d share some quick fire tips of how you be can be using LinkedIn effectively. So I thought we’d...

2 years ago

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Snapchat in Higher Education: An Essential Part of the Mix

Lend EDU cites Snapchat as the first port of call for 58% of college students when they get up in the morning. ‘Rise and Grind’ has officially...

2 years ago

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