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Defining ROI for Content Marketing with Matt Allison
This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing...
Building a Global Brand with Radek Sali
When you think about multivitamins, who do you think of? Well, it depends on who you are, your favourite TV shows and if you visit Priceline.
I...
Implementing Agile Marketing Processes with Trisca Scott-Branagan
But what about ‘agile’?
I sat down with Trisca Scott-Branagan to think about what the Agile Manifesto means for different companies, as well...
Owning the End-to-End Student Experience with Matthew Lee
Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and...
Building a Customer First Mindset with Ty Hayes
Universities face unique challenges in marketing and as an organisation. There are legacy systems, silos between different departments and an...
The Future of Facebook, Data & Privacy with Will Egan
Data is at the very core of service delivery for most businesses and it's (relatively) safe to assume they don't use it maliciously. Data is used to...