Lead Generation

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Optimising Toward the Lowest Cost Per Sale

Optimise toward the lowest cost per sale by integrating offline conversion data. Watch Video Transcript Marina McManaway Today, we’re going...

4 months ago

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How to Drive a Full Funnel Experience Using CRM

Video Transcript Marina McManaway Today, we’re going to talk about segmented advertising and how you can use your CRM audiences to drive a full...

4 months ago

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How to Generate Qualified Leads at the Top of the Funnel

Video Transcript Nik Sproal Welcome to Social Garden Property TV. Today. I’m here with Loredana. Welcome! Loredana Principessa Thank you,...

5 months ago

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Multi-Touch Attribution: Have You Been Left Behind?

The pathway to purchase has unlimited digital touchpoints, so why should the last marketing touchpoint get all of the credit? It’s not the way...

1 year ago

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Ep.7 Last Click Attribution Modelling Is Over

Video Transcript Caroline: Well okay, Erica, can you tell us about some of the trends you're seeing with attribution...

1 year ago

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Ep.5 Marketing Arbitrage: Finding Underpriced Media Channels

Video Transcript Mike: Hi my name is Mike Bird, I'm the CEO and co-founder at Social Garden, here with my business partner and COO, George...

1 year ago

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Lead Qualification Checklist: A How to Guide for Driving More Sales

Lead qualification doesn’t only tell you more about a future customer but what to do next. As your customer flows through your sales funnel you can...

1 year ago

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3 Things Holding Back Lead Generation for Property Developers

With such a large pool of potential buyers in the market, how do you know which ones are most ready to buy from you? How can you best target your...

2 years ago

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How to Optimise your Lead Scoring Model

Do you know how to determine if a lead is ready to buy? Lead scoring can offer incredible insights into what your prospects are doing and how that...

3 years ago

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Facebook Ads for Lead Generation Success: 3 Metrics You Should be Tracking

In the last 2 years, Facebook has become one of the most --if not THE most-- powerful digital platforms for lead generation. Tracking Facebook...

3 years ago

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How to Keep your Lead Database Quality Squeaky Clean

We hoard data in our CRM or automation tool for a range of different reasons. Much like people who hoard clothes or newspapers, we tend to think it...

3 years ago

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Qualifying Buyers for your Development

As every property developer knows, not everyone who expresses interest in viewing a home is actually an interested buyer. Some people like to look at...

3 years ago

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