Higher Education Marketing

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Beyond Conversion: IEAA Marketing & Recruitment Forum 2018

Recently, Mike spoke at the Beyond Conversion: IEAA Marketing & Recruitment Forum 2018 and I was there to hear his insights on higher education...

3 months ago

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It’s Time to Consider Other Student Recruitment Channels

If you’re depending on traditional media to drive your marketing efforts, you need to reassess your strategy. Preferably this week. Likewise,...

4 months ago

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Lessons in Email Marketing for Higher Education Providers

Whether your audience is school leavers, career changers, or parents returning to study, these buyers remain in the consideration stage for much...

5 months ago

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Owning the End-to-End Student Experience with Matthew Lee

Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and...

5 months ago

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Who are Universities Really Competing Against?

Video Transcript Pip Hamilton So, in the last episode we asked our focus group: “Did they considered any other options other than tertiary...

6 months ago

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The Student Journey: Other Pathways

Video Transcript Jack Quartermain Yeah so I definitely considered a gap year and also I really wanted to start working as soon as possible but I...

7 months ago

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Avoiding Dropoff in Your Enrolment Process

Video Transcript Brett de Leijer So, in the last episode of Education TV we spoke to our focus group and they explained the university application...

7 months ago

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The Student Journey: Application to Enrolment

Video Transcript Jack Quartermain So in terms of applying I used VTAC I think that’s the process you go through. So VTAC was really awesome, it...

7 months ago

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How to Use Personalisation in Student Acquisition

Video Transcript Alice Nuttall So, in our last episode we asked our focus group which factors influenced their decision and the answers were really...

7 months ago

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The Student Journey: Why Tertiary Education?

Video Transcript Kane Fitzgerald What impacted my decision the most of choosing a course was something that was mostly convenient and as well maybe...

8 months ago

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Should You Target Parents in Student Recruitment?

Video Transcript Pip Hamilton Alright, so last episode we discussed who helped our focus group make their decision about higher education and what...

8 months ago

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The Student Journey: How Did You Decide?

Video Transcript Jack Quartermain So I was helped out a lot by other career counsellors at school as well as talking to my friends about what we're...

8 months ago

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