Higher Education Marketing

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Higher Education Marketing Back

Case Study: Content Production – Victoria University Polytechnic

With a team of content creators and hundreds of campaigns delivered, Social Garden has established itself as a competent and effective copywriting...

3 weeks ago

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3 Ways Gen Z Is Causing Higher Ed Organisations to Change Strategy

Generation Z is the post-Millennial generation, born from the mid-1990s to the mid 2000s. More than simply ‘savvy’, these budding adults have...

3 weeks ago

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Digital Conversion: User-Generated Content in Higher Education

Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...

3 months ago

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Case Study: Rethink Your Instagram Stories Ads with UGC

At Social Garden, user-generated content (UGC) campaigns are becoming more integral to our clients’ success. Earlier this year, we partnered...

3 months ago

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Case Study: Snapchat Advertising – The Gordon

As a customer acquisition firm specialising in Australian higher education, our demonstrated track record of utilising data-driven, omni-channel...

5 months ago

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Beyond Conversion: IEAA Marketing & Recruitment Forum 2018

Recently, Mike spoke at the Beyond Conversion: IEAA Marketing & Recruitment Forum 2018 and I was there to hear his insights on higher education...

6 months ago

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It’s Time to Consider Other Student Recruitment Channels

If you’re depending on traditional media to drive your marketing efforts, you need to reassess your strategy. Preferably this week. Likewise,...

6 months ago

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Lessons in Email Marketing for Higher Education Providers

Whether your audience is school leavers, career changers, or parents returning to study, these buyers remain in the consideration stage for much...

7 months ago

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Owning the End-to-End Student Experience with Matthew Lee

Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and...

8 months ago

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Who are Universities Really Competing Against?

Video Transcript Pip Hamilton So, in the last episode we asked our focus group: “Did they considered any other options other than tertiary...

9 months ago

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The Student Journey: Other Pathways

Video Transcript Jack Quartermain Yeah so I definitely considered a gap year and also I really wanted to start working as soon as possible but I...

9 months ago

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Avoiding Dropoff in Your Enrolment Process

Video Transcript Brett de Leijer So, in the last episode of Education TV we spoke to our focus group and they explained the university application...

9 months ago

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