Education Marketing

Search hundreds of tips and insights in our education marketing category. From learning how to attract the next generation of learners to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing student recruitment sector.… Read more

Search hundreds of tips and insights in our education marketing category. From learning how to attract the next generation of learners to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing student recruitment sector.

You’ll discover how to create a digital marketing strategy for higher education institutions and gain in-depth knowledge on a range of topics. Learn how to implement a marketing automation solution, how to find the right CRM software for your educational organisation or create a content marketing plan for student recruitment.

In one of our most popular articles, ‘User-Generated Content in Higher Education,’ we look at user generated content benefits in the education sector. Tapping into real-life case studies, the blog demonstrates how social advertising should be used as a vehicle for student-to-student conversations. This approach allowed our client to substantially increase their advertising engagement and inform the broader marketing strategy to attract students.

Social Garden believes that quality education creates life changing, positive opportunities for individuals, families and communities. Our mission is to improve student recruitment and make it easier for prospective students of all ages and backgrounds to connect with quality education providers.

Our blog brings together insights from some of the brightest minds in higher education. We facilitate your digital innovation with our marketing technology expertise across implementation, optimisation and management. We know how to customise your CRM to truly deliver on all your business needs. We create beautiful content strategies for higher education that engages your key audience at each stage of the student recruitment process.

Our education marketing team also specialise in customer experience in higher education. We help businesses deliver seamless experiences, and we work with our clients to ensure the tactics are student-centric and personalised to each individual lead.

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Education Marketing Back

The Student Journey: Why Tertiary Education?

Video Transcript Kane Fitzgerald What impacted my decision the most of choosing a course was something that was mostly convenient and as well maybe...

2 years ago

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Should You Target Parents in Student Recruitment?

Video Transcript Pip Hamilton Alright, so last episode we discussed who helped our focus group make their decision about higher education and what...

2 years ago

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The Student Journey: How Did You Decide?

Video Transcript Jack Quartermain So I was helped out a lot by other career counsellors at school as well as talking to my friends about what we're...

2 years ago

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How to Compete for Attention at the First Touchpoint in Education

Video Transcript Brett de Leijer Last week on Education TV we saw four students talk about the beginning of their higher education journey. So,...

2 years ago

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The Student Journey: Where Did It Start?

Video Transcript Jack Quartermain So I started thinking about what I was going to apply for, life beyond school, maybe at the end of year 11, but...

2 years ago

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Case Study: Video Production – The College for Adult Learning

Working with experienced cinematographers, sound producers, video editors and motion graphics specialists, as well as Social Garden’s own key...

2 years ago

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Case Study: Market Research – Kangan Institute

The Skills and Job Centre is a one-stop-shop for anyone seeking to explore tertiary studies, training, job and career options. Following the closure...

2 years ago

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EduTv Ep.8 Changes in the Student Journey

Video Transcript Alice Obviously over the last couple of years, there’s been some major changes in the student journey. What do you think the key...

2 years ago

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EduTv Ep.7 Application to Enrolment Conversions

Video Transcript Alice All universities and TAFEs ultimately strive to improve their application to enrolment conversion rate. Today we’re...

2 years ago

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EduTv Ep.6 Convert Leads Not Yet Ready to Study

Video Transcript Pip Hi Alice! So, my clients sometimes ask me, what they do or what should they do with leads that aren’t ready to study yet?...

2 years ago

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Case Study: Hyper-Personalised Communication through Marketing Automation

"We wouldn’t have won that AMI Marketing Team of the Year award without your help getting us out of the blocks with marketing automation which has...

2 years ago

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EduTv Ep.5 Maximise Your Open Day investment

Video Transcript Alice: Hi everyone! Today we’re gonna be sharing three tips about how to maximise your open day marketing investment.Pip,...

2 years ago

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