Content Marketing

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Content Marketing Back

3 Things You’re More Likely to Do than Click on a Banner Ad

What are you more likely to do than click on a banner ad? Michael Bird: Marina, I hate to break it to you but you’ve got a higher chance of...

2 months ago

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Defining ROI for Content Marketing with Matt Allison

This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing...

2 months ago

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IGTV & the Future of Vertical Video

Watch the Video Video Transcript Erica Sachse Welcome to Digital Marketing TV. L, great to have you back. Lachlan Dun Great to be here,...

4 months ago

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User Generated Content Strategies That Actually Work

If you’re not taking user generated content seriously, you need to. Now. How many times have you heard ‘content is king’? There’s a reason...

11 months ago

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Revive Content Marketing

5 things Killing your Content Marketing

Content marketing is the backbone of your digital marketing strategy. Whether it is a blog post, a video or a photograph, your content needs to be...

4 years ago

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insurance companies

Five Insanely Effective Content Marketing Strategies for Insurance Companies

Insurance is a financial product that no one really wants to have to use, but is extremely important when people need it. Integrating insurance...

4 years ago

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brand awareness

How to Make Your Product Launch a Success with Content Marketing

Launching a new product for your business can be an exciting time, but it can also be very scary. Product launches bring uncertainty and change, but...

4 years ago

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data for marketing strategy

7 Ways to Start Using Data in your Marketing Plans

Data is the key to your marketing efforts; it allows you to determine how well your marketing has been doing and how you can improve your marketing...

4 years ago

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advanced google analytics tips

Advanced Google Analytics Tips for Marketing Managers

Google Analytics is one of the most powerful tools available for marketers that are looking to better understand their web presence. If you are going...

4 years ago

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content marketing strategy

3 Steps to Creating a Content Plan (And Applying It Successfully)

Why is applying a content content generation strategy such an important task? For starters, all the content on your site tells a story. Do you want...

4 years ago

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Beginners Guide to Google Analytics

Beginners Guide to Google Analytics

With online performance being so critical to business growth and success, you have to be confident that your website is: Being found by your...

4 years ago

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The Latest and the Greatest Advice on Successful Headline Creation

How often have you read a headline, deduced the content and moved on? Sadly, that’s something you have in common with about 80% of people who read...

4 years ago

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