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Case Study: Content Production – Victoria University Polytechnic

With a team of content creators and hundreds of campaigns delivered, Social Garden has established itself as a competent and effective copywriting...

3 weeks ago

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3 Ways Gen Z Is Causing Higher Ed Organisations to Change Strategy

Generation Z is the post-Millennial generation, born from the mid-1990s to the mid 2000s. More than simply ‘savvy’, these budding adults have...

3 weeks ago

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Digital Conversion: User-Generated Content in Higher Education

Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...

3 months ago

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3 Things You’re More Likely to Do than Click on a Banner Ad

What are you more likely to do than click on a banner ad? Michael Bird: Marina, I hate to break it to you but you’ve got a higher chance of...

4 months ago

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Why You’re Wasting Money on Marketing Automation

Find out how to achieve better ROI through your marketing automation strategy. Video Transcript Michael Bird: So why are companies wasting money...

4 months ago

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Facebook Lead Ads Suck. Why?

This is why you aren't seeing ROI on Facebook lead ads. Nik Sproal: Why do Facebook Lead Ads suck? Michael Bird: Well, it’s not the ad,...

5 months ago

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Defining ROI for Content Marketing with Matt Allison

This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing...

4 months ago

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Building a Global Brand with Radek Sali

When you think about multivitamins, who do you think of? Well, it depends on who you are, your favourite TV shows and if you visit Priceline. I...

5 months ago

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Implementing Agile Marketing Processes with Trisca Scott-Branagan

But what about ‘agile’? I sat down with Trisca Scott-Branagan to think about what the Agile Manifesto means for different companies, as well...

6 months ago

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