Article

Read more

Article Back

The Beginner’s Guide to Closed-Loop Reporting

What is closed-loop reporting anyway? A utility of revenue performance management, closed-loop reporting attributes campaign costs with revenue...

6 years ago

View More

Meet the Gardeners: Marina McManaway

This week we’re beginning a series that delves in the heart and soul of Social Garden, the Gardeners themselves. To start off, we’re getting to...

6 years ago

View More

The Beginner’s Guide to Revenue Performance Management

What is revenue performance management anyway? “Revenue Performance Management (RPM) is a systematic approach to identifying the drivers and...

6 years ago

View More

10 Ways to Get the Most out of Social Garden

At Social Garden, we pride ourselves in a job well done. After all, your successes are our successes, and we’ll strive to get you the best possible...

6 years ago

View More
How to optimise your lead scoring model and lead scoring best practices

How to Optimise your Lead Scoring Model

Do you know how to determine if a lead is ready to buy? Lead scoring can offer incredible insights into what your prospects are doing and how that...

6 years ago

View More

4 Mistakes of Marketing Automation Team

Whether you’re just about to start your marketing automation journey, or you’re one week, five months or three years in, there are a range of...

6 years ago

View More

Facebook Custom Audiences: Audience Overlap

Thanks to Facebook advertising and it’s powerful audience insights, we already know that your public is everything. They are the key to grow a list...

6 years ago

View More
Marketing cloud implementation and Salesforce partner

How to Implement Marketing Automation in the Workplace

Needless to say, marketing automation is a remarkably powerful tool for aligning your marketing efforts. On top of that, it enables the extremely...

6 years ago

View More

Facebook Ads: 3 Metrics You Should Track

In the last 2 years, Facebook has become one of the most --if not THE most-- powerful digital platforms for lead generation. Tracking Facebook...

6 years ago

View More

How to Keep Lead Database Quality Clean

We hoard data in our CRM or automation tool for a range of different reasons. Much like people who hoard clothes or newspapers, we tend to think it...

6 years ago

View More

Guide to a Conversion Attribution Model

Understanding the analytics of an attribution model will help you better understand the impact of your advertising campaigns and marketing...

6 years ago

View More

Nurture Campaigns: 5 Steps to Marketo Ad Bridge

A lead nurturing campaign is the process of creating long-lasting relations with potential customers. Even if they are not directly interested in...

6 years ago

View More

newsletter

Videos, Podcasts And Articles. Delivered Fortnightly