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creating click worthy content for banner ads

What Makes a Banner Ad Worth Clicking?

These days, digital marketers are really missing the good ol' days. The very first banner ad debuted on HotWired.com in 1994 and had an amazing...

7 years ago

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Finding the right leads by targeting the right people

How to Create Buyer Personas

Buyer persona or persona mapping creation easily compares to skydiving. If you were to go skydiving, you would not jump first and worry about a...

7 years ago

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Building with Demand Generation

Demand Generation: Why You Need It

You know what lead generation is. It is the process of building up interest and inquiry in a product through email sign-up forms other contacts. So...

7 years ago

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Lead Nurturing

The Beginner’s Guide to Lead Nurturing

Your small business has come a long way. With a fully functional website and a significant social media presence, you feel as if your leads will come...

7 years ago

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Optimal Sales Funnel

Sales Funnel: 5 Tips for Conversion

Many times we’ve been asked the same questions: what is a sales funnel? How can I build a sales funnel? How can I make it work for my business?...

7 years ago

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keeping consumers keen

Why Personalised Remarketing is Key to Increasing Conversion

Remarketing does not have to be so general. In fact, you have a better chance of increasing your conversion if you personalise your remarketing...

7 years ago

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Content mapping

How to Map a Content Journey for Student Enrolment

If there is one thing that TAFE and university websites have a lot of, it is content. Whether it is a description of a course or a carefully created...

7 years ago

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Web conversion for your property website

The 5 Signs that Your Property Projects Website Won’t Convert (And How To Fix Them)

Your property project website is one of your best tools for generating great leads, but if it is not converting visitors into customers, then...

7 years ago

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Way to calculate your lead gen roi

Measuring ROI for Small Businesses

It takes a lot of guesswork and several trial-and-error tests to find a form of lead generation that works for you. As no two businesses are exactly...

7 years ago

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Social media monitoring

Social Media Monitoring on Twitter

Twitter has been my favorite social media platform for years. Most of my leads come from there. But it is not all. I have also met great people, some...

7 years ago

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Open Season for Open Graph Social Sharing

Why Open Graph Social Sharing Boosts Search Rankings

No matter what industry you’re in, your company is only successful if you drive business through your advertising efforts. Content marketing is...

7 years ago

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For nurturing the right prospects

Lead Scoring with Marketing Automation Systems

Marketing automation changed the way most marketers approach campaigns and the way companies view buyers. Now that it is easier to dissect an...

7 years ago

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