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Reaching a broader audience with Weibo

How to Advertise on Weibo

In April 2015, the Chinese microblogging site Weibo welcomed in a new advertising system that allowed corporate users to finally advertise on the...

7 years ago

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What are DMPs

Guide to Data Management Platforms

In the world of digital marketing, there’s always some new technology to use that will make life easier for marketers. As marketing automation has...

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Making Marketing More Like Sales

How to Improve your Marketing Strategy

To the well-trained eye, sales and marketing are two halves of the same coin. Though stereotypes would have us believe that all salespeople care...

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Picking a good hashtag

8 Rules for Picking a Good Hashtag

If Twitter is part of your marketing strategy, you’re going to want to read this article carefully. You probably already know that hashtags are...

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Marketing Automation Blunders

6 Marketing Automation Blunders You’re Making

Marketing automation has changed how digital marketers interact with customers, but not everyone has quite mastered the subtle art of automation....

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Google Adwords with Minimum Input and Maximum Output

5 Ways to Reduce CPC that Actually Work

Google Adwords changed the way we do search engine marketing across the interwebs, but if you’re not careful, this useful tool can turn into an...

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forms that convert and collect contact details

How to Split Test Landing Page Forms

Landing pages are vital to the success of pay-per-click (PPC) and Facebook ads. Rather than sending clickers directly to your website’s home page,...

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guest post buying stages of content marketing

The 4 Buying Stages of Content Marketing

When it comes to lead generation, content marketing plays a big part in reaching, attracting, evaluating, and converting new business leads. When...

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tips for identifying just the right audience

Database Segmentation Styles for Highly Personalised Targeting

Your database is your best resource for marketing, but if you don’t know how to segment it and send targeted, relevant content to those segments,...

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Lead Gen for Mobile

How to Enhance Lead Generation on Mobile

Generating leads on mobile devices isn’t quite the same as generating them on desktops and laptops. With a smaller screen and other important...

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Bring new life to your website

7 Changes for a Website a Mini Makeover

You had your website professionally designed a few years ago, and at the time, you loved it and so did your clients, but now it’s been awhile, and...

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choosing a digital agency

How to Choose a Digital Marketing Company

Growing your online presence is key to building your business and gaining more leads. Realizing this is the first step to success in online...

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