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giving students what they need

How to Add Value for Prospective Students

For most secondary school students today, the most daunting question about higher education is whether or not there will be a job for them when...

6 years ago

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the essential guide to the new facebook manager

Facebook Ads Manager: 6 Changes to Know

If you’ve logged into your company Facebook account lately, then you’ve probably seen some major changes to the Ads Manager pages. Though it may...

6 years ago

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Using pinterest for your business

5 Effective Strategies for Using Pinterest for Your Business

Did you know that the human mind can process an image in just 13 milliseconds? Compare that to how long it takes to read written content and it’s...

6 years ago

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schedule your anti-spam success

How to Nurture Leads Without Spamming Them

Lead nurturing is the process through which marketers provide leads in the sales funnel with more information about products and services. The idea...

6 years ago

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enrolling more students with marketing automation

Marketing Automation for Education: Enrolling Students through Nurture

A new enrolment period is on the horizon. Over the next few months, you’ll see your website visitor count go up and more people will be liking your...

6 years ago

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High converting

10 Tips for Copywriting on Landing Pages

Creating great landing pages is a learned art that develops and strengthens overtime. Once you learn and master the tricks of the trade, your landing...

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Finding prospects on twitter

How to Find Prospects on Twitter

Yes, some people troll around Twitter and complain all the time. Yes, some people Tweet stupid things like pictures of what they had for lunch...

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supercharge your ctr

Simple Adwords Strategies to Boost your CTR

When Google Adwords shows you how successful your Adwords campaign is, the software provides you with a click-through rate (CTR). This is the number...

6 years ago

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beefing up your brand

How to Build Brand Awareness for Educators

In the past, education institutions rarely had to engage in brand promoting or other marketing endeavours. Before there were not nearly as many...

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Beginners Guide to Lifecycle Marketing

The Beginner’s Guide to Lifecycle Marketing

You might have heard the term lifecycle marketing bounced around, but do you really know what it means? If you’re unfamiliar with the concept,...

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Beginners Guide to the Google Display Network

Guide to the Google Display Network

The Google Display Network is a collection of millions of websites and mobile applications that can show AdWords ads. Its reach is so vast that...

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Nurture dont spam

How Often Should you Send Prospects Emails?

You’ve done it. You’ve finally cultivated a strong emailing list. After months of strong content and social media marketing and lead generation,...

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