share

BLOG

Education Marketing Response to COVID-19

These are difficult times but if there’s one thing we know for sure, it’s that everyone is spending more time online. Luckily, that’s where WE are.

We’ve been closely monitoring the ups and downs of our education campaigns. Here’s what we’ve saw in April:

1. Applications for online study are staying strong with surges of people now spending more time doing their research and exploring their options. One of our clients even had their highest course registration months for 2020 this April! With more time spent staying in, more people are planning their next steps and anticipating the future. When the future feels so uncertain, it strangely also feels like anything is possible.

2. With search traffic, we’ve found that search impressions are down, but conversion is up across Google and Bing. One client’s impressions may have dropped 32% but their click through rate rose 12% whilst cost per application went down from $54 to $44! This means it’s essential you go granular on your campaigns and focus your targeting and budget allocation.

3. We’ve also been able to generate a lower cost per action on our YouTube retargeting campaign ads than we’ve previously seen. A client’s Youtube impressions went up a whopping 67%, going from 55k to 91k! This is likely due to audiences having significantly more time for research. More time means more freedom, more freedom means a greater desire to explore future opportunities – and that means a much greater likelihood of engaging with our ads!

4. Of course, we’ve also seen education providers moving to online delivery throughout March and April. For some it was easier than others. Those who had platforms already established have been thriving, while those who offer more traditional face-to-face learnings have had to adjust. It’s been great to see organisations being agile and quickly getting new processes/systems in place. As online education modes continue becoming the new normal, confidence in the form will also grow alongside increased demand for online study.

Despite the especially challenging situation that we are facing in the education sector, these recent observations point towards great potential for emerging opportunities. Prospective students have more time than ever to consider their future, motivated to push and make plans not in spite of certainty but because of it. They are the kind of people we need to be reaching.

Want to read more?

In order to stay top of mind, relevant and appealing to the students of the future; here are our Top 9 Student Recruitment Tactics that will help you with your student recruitment marketing plan.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Why Should You Choose UGC Over Stock-Standard Content?

In the fast-paced world of digital marketing, authenticity is the currency of trust, and engagement is the ultimate goal. Amidst the noise of branded...

The Role of Pre-Production Planning in UGC Shoot Days

In the fast-paced world of digital marketing, user-generated content (UGC) has become a powerful tool for brands to connect with their audiences...

Why You Should Use Psychographics in Your Property Marketing

In the realm of real estate marketing, one size does not fit all. For property clients like real estate developers who sell housing estates,...

The Power of Persuasion: How To Boost Digital Marketing with Copywriting

Digital marketing is always evolving, and, the art of persuasion is the secret sauce that can turn a casual click into a committed customer (what...

Understanding the Latest Google & Yahoo Email Deliverability Updates

What you need to know Heads up, marketers! Google and Yahoo have just shaken things up in the email world, and your delivery rates might start to...

Mastering Multi-Channel Marketing Campaigns

Mastering Marketing Automation Multi-Channel Mediums As shocking as this sounds, the average attention span of a user in the digital landscape is...

The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

4 Easy Ways To Build Your Instagram Sales Funnel

Let’s face it, mastering the craft of Instagram advertising can feel a little bewildering. With so many voices on this platform, it can be tricky...

newsletter

Fortnightly digital marketing tips and insights